How Are You Memorable For Your Clients?
If you’ve been looking for an experience and a strategy that will make your business memorable to those around you and especially SPEAK confidently to your ideal client, then a Business Branding Portrait session would be exactly what you are looking for.
Imagine being on the set of The Voice reality TV show. You are your business on the stage, but you only have your voice to show how great you are. You are about to perform a song. One that is about to rock the socks off of the people listening in the audience. There are four chairs, all turned away from you.
Sitting in those chairs are your ideal client avatars. The music starts… Your ideal client avatars are listening intently for the music to start. They are taking notice of the choice of song, the only thing they really have to form an impression. You deliver the most amazing performance and several of those chairs begin to turn around. Your ideal client avatars are excited to put a face to the voice. The connection is obvious, the crowd is excited, and a story begins.
What Should Business Branding Look Like?
Business branding is very similar to this metaphor. Your ideal clients are only going to be attracted to you IF you move them in some way.
Your photographs and visual branding need to encourage your ideal clients to turn their chair around so they can see you. It’s through this they will want to call you, enquire about you or reach out to you at an event.
They need to feel/see something different coming from your voice / your photographs/videos because that is what they base their first impressions on.
If your first impression is simply a ‘nice’ photograph of you or a photograph that is quite obviously cropped from your cousin’s wedding 2 years ago, then you are communicating that energy to your ideal client. However, if your Branding photographs are aligned with your biggest and boldest vision of yourself, then you will communicate confidence and expansiveness.